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10 Best Salon Purple Shampoos - Holiday Sale

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Last Updated - 2025/12/14

Best Choice

01
Goodbye Yellow

Schwarzkopf Goodbye Yellow Neutralizing Shampoo Purple Shampoo for Blonde Hair - Colour Toner Eliminates Brassy Yellow Tones for Blonde or Bleached Hair - Paraben & Sulphate-Free

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Main highlights

The unique 4.5pH level supports effective and long-lasting results
The calibrated pigment combination of purple and blue direct dyes is formulated to neutralize unwanted yellow undertones while gently cleansing the hair
Schwarzkopf Professional's GOODBYE YELLOW is a highly-pigmented wash that offers an instant tonal deposit to counteract and neutralize underlying yellow tones. It cleanses hair gently while strengthening thanks to integrated Bonding Technology.
Counteracts cool tone color fade
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9.7

Exceptional

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Value for Money

02
FANOLA

Fanola No Yellow Shampoo | Colour Depositing Purple Shampoo for Blonde, Silver, Gray, and Highlighted Hair | Anti Brass Shampoo Toner to Remove Yellow Tones & Brassiness from Bleached Hair (350 ml)

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8.4 worth the money

8.0 Aroma

8.0 Gentle
Main highlights

Violet pigment tones down unwanted yellow hues on grey, light blonde, or streaked hair
Note: This product does not come with spill seal. Please contact customer care if there are issues with your order
Ideal, for grey, super lightened, or decolored hair
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9.6

Exceptional

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03
Joico

Joico Color Balance Purple Shampoo or Conditioner for Blonde Hair, Protection for Colour Treated Hair, Moisturizes and Shields Damaged Hair, with Keratin and Green Tea Extract

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9.3 worth the money

8.9 Aroma

8.0 Moisturizing
Main highlights

Tone correcting pigments attach to hair fibers and can stay attached through multiple shampoos
Safety warning: for external use only. avoid eye contact.
Multi-Spectrum Defense Complex helps to protect your vibrant color
Best used to maintain blonde/gray hair by neutralizing yellow tones
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9.5

Excellent

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04
L'Oreal Paris

L’Oréal Paris Color Radiance Purple Shampoo, Purple Shampoo For Blonde Hair, Neutralizes Brassiness with Purple Pigments & UV Filter for Bleach, 200 ml

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8.7 Aroma

8.4 worth the money

8.4 Sheerness
Main highlights

This purple shampoo instantly neutralizes brassy yellow and orange tones in just one use; our formula with vibrant purple pigments is the perfect purple shampoo for blonde, highlighted, and gray hair, restoring a cool, bright colour
Specially formulated as a shampoo for blond hair, this treatment also works as an effective shampoo for coloured hair and shampoo for bleached hair; it deeply nourishes each strand while correcting your tone, leaving hair looking healthy
Powered by a combination of concentrated purple pigments and a protective UV filter, this toning shampoo works to counteract unwanted warmth and helps shield your hair from external aggressors that can cause colour to fade or become dull
Our purple shampoo, with UV filter, neutralizes brassiness in just 1 use
Our premium sulfate-free formula provides a gentle yet effective cleanse without stripping moisture; it is safe for colour-treated hair and nourishes strands, leaving your hair feeling exceptionally soft, smooth, and manageable after every wash
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9.3

Excellent

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05
L'Oreal Paris

EverPure Sulfate-Free Purple Shampoo for Toning Blonde, Bleached, Brown Highlighted, Silver and Gray Hair, With Purple Pigments, 200ml

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9.7 Simple to use

8.0 worth the money
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The EverPure Sulfate-Free Purple System: For neutralized brass & intense hydration, use the EverPure Sulfate-Free Purple Shampoo and Conditioner in tandem, 2-3x per week. On every other wash day, use the EverPure Sulfate-Free Blonde System to maintain your toned blonde.
Salon at Home Care: Blonde hair requires special care. Formulated with a purple pigment-infused toning technology, this routine banishes unwanted brassiness in blonde, bleached, silver, hair, leaving hair blonder, brighter, softer and more hydrated.
Purple Sulfate-Free Shampoo: Maintain your perfect blonde. The EverPure Sulfate-Free Purple Shampoo is specifically designed to neutralize brassy yellow to orange tones and hydrate chemically-processed hair, while protecting your colour.
Elevate Your Haircare Routine: Experience the purely sensorial lush, luxurious lather of the EverPure Sulfate-Free Purple formulas and a sophisticated, blooming fragrance, with floral notes.
Caring and Gentle Formulas: Formulated without sulfates, parabens, harsh salts, DMDM hydantoin, added phthalates, dye, and gluten ingredients. Always vegan, colour-caring, and powered by science.
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9.1

Excellent

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06
Joico

Joico Blonde Life Violet Purple Shampoo or Conditioner, Neutralizes Brassy Tones for Blonde Hair, Strengthen Dry Damaged Hair, with Rosehip Oil and Keratin

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9.9 Moisturizing

9.9 worth the money

9.7 Aroma
Main highlights

Safety warning: for external use only. avoid eye contact.
Rich lather gently cleanses hair
No SLS/SLES sulfates
Instantly cools brassy tones and brightens cool blonde hair
Helps maintain healthy looking hair and brilliant shine
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9.0

Excellent

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07
Goodbye Yellow

Schwarzkopf Goodbye Yellow Neutralizing Shampoo - Purple Shampoo for Blonde Hair - Colour Toner Eliminates Brassy Yellow Tones for Blonde or Bleached Hair - Paraben & Sulphate-Free, 300mL

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8.4 worth the money

8.2 Aroma

8.0 Gentle
Main highlights

hair
Supports the Violet color pigments to quickly adhere to the hair for maximum neutralization
Quickly neutralizes stubborn yellow undertones on lightened hair
Free of Added SLS/SLES sulfates
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8.8

Very Good

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08
Matrix

Matrix So Silver Purple Shampoo, Neutralizes Yellow Tones, For Blonde, Grey, and Platinum Hair, Color Depositing and Clarifying Shampoo For Color Treated Hair, Vegan

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8.7 worth the money

8.7 Aroma

8.4 Moisturizing
Main highlights

Toning Purple Shampoo: So Silver color depositing shampoo neutralizes unwanted yellow tones in all blonde, platinum, grey and silver hair. Removes undesirable brassy warmth and eliminates dull tones
Suggested Use: Wearing suitable gloves, apply to wet hair, lather, rinse and repeat if necessary and as needed. For maxium benefits, leave on for five minutes to tone and cleanse. Follow with regimen
Key Benefits: Deposits violet pigment, neutralizes brassy warm tones and gets rid of dull, yellow tones with out stripping color while also rehydrating dry hair with extra moisture and color care
Hydrating Formula: Illuminates highlights on blondes and adds shimmering brightness for color treated or natural hair, perfect for lightened or icy blondes looking to restore, repair and hydrate
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8.7

Very Good

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09
milk_shake

milk_shake Icy Blond Shampoo | Award Winning Shampoo with Black Pigment to Cool Brassy Tones and Enhance Platinum Blonde Hair | Ideal for Maintaining Icy, Ash-Toned Color | 10.1 fl oz (300 ml)

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Main highlights

milk_shake Icy Blond is a shampoo for blond color treated hair and natural light and platinum blonds. Special black pigments give delicate ash tones and prolong the effects of grey or silver tones.
The active ingredients enhance the natural beauty of hair, leaving it soft and shiny. The sweet and evocative grape fragrance gives a delicious happy moment of joy during application.
Our blond shampoo formula helps neutralize and counteract yellow or brassy tones in very light blond and platinum hair —unlike purple shampoo formulas, Icy Blond black pigment shampoo is not recommended for grey or white hair.
Milkshake hair products are recommended by top hairstylists around the globe! Luxury salon exclusives now available online!
Lightening techniques, external aggressors such as the sun, or harsh cleansers can bring out unwanted warm tones in light blond hair. Icy Blond Shampoo returns cool ash blond and platinum tones to hair.
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8.6

Very Good

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10
L'Oreal Paris

EverPure Sulfate-Free Shampoo, Purple Shampoo for Blonde Hair, Bleached, Brown Highlighted, Silver and Gray Hair, With Purple Pigments, Pack of 1, 680ml

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Main highlights

The EverPure Sulfate-Free Purple System: For neutralized brass & intense hydration, use the EverPure Sulfate-Free Purple Shampoo and Conditioner in tandem, 2-3x per week. On every other wash day, use the EverPure Sulfate-Free Blonde System to maintain your toned blonde.
Salon at Home Care: Blonde hair requires special care. Formulated with a purple pigment-infused toning technology, this routine banishes unwanted brassiness in blonde, bleached, silver, hair, leaving hair blonder, brighter, softer and more hydrated.
Purple Sulfate-Free Shampoo: Maintain your perfect blonde. The EverPure Sulfate-Free Purple Shampoo is specifically designed to neutralize brassy yellow to orange tones and hydrate chemically-processed hair, while protecting your colour.
Elevate Your Haircare Routine: Experience the purely sensorial lush, luxurious lather of the EverPure Sulfate-Free Purple formulas and a sophisticated, blooming fragrance, with floral notes.
Caring and Gentle Formulas: Formulated without sulfates, parabens, harsh salts, DMDM hydantoin, added phthalates, dye, and gluten ingredients. Always vegan, colour-caring, and powered by science.
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8.3

Good

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