10 Best makeup brands in Canada

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Last Updated - 2025/07/01

Best Choice

01
NYX PROFESSIONAL MAKEUP

NYX PROFESSIONAL MAKEUP Concealer Color correcting palette, Makeup Palette, Lightweight formula, 9g

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8.7 Light weight

8.4 worth the money
Main highlights

Ultimate Color Correcting Concealer Palette: This palette features 6 color correcting concealers expertly chosen to work together to conceal problem areas
Face From Foundation To Finish: Complete your makeup look with our full line of face products to aid in color correction and coverage from concealer, blush, bronzer, foundations and contouring to palettes and powders
Discover NYX Professional Makeup: Try all of our professional makeup products today from eyeshadow, eyeliner, and false lashes to liquid lipstick, lip gloss, primer, concealer, setting sprays and eyebrow makeup
Cruelty Free Cosmetics: We believe animals belong in our arms, not in a lab; All of our makeup is certified and acknowledged by PETA as a cruelty free brand; We don't test any of our products on animals
Correct and Conceal: Our palette helps conceal trouble spots and visibly correct discolorations; Light and medium camouflage imperfections, yellow and peach conceal dullness and dark circles, green covers redness, purple and pink brighten
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9.9

Exceptional

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Our rankings are cleverly generated from the algorithmic analysis of thousands of customer reviews about products, brands, merchant’s customer service levels, popularity trends, and more. The rankings reflect our opinion and should be a good starting point for shopping. By purchasing the products we rank, you’ll get the lowest price we found while we may receive a commission at no cost to you, which will help us continue to provide you with value.
02
MAYBELLINE

Maybelline New York Lash Sensational Sky High Washable Eyelash Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Blackest Black, 7.2 ml

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9.3 Long life

8.9 worth the money

8.4 Simple to take off
Main highlights

Whatever your signature eye look, whether natural or dramatic, Maybelline helps create looks that draw eyes. With a broad selection of pencil & liquid eyeliners, highly pigmented eyeshadows, iconic mascara, & eyebrow makeup
Remove Makeup with Micellar water: Use Garnier Micellar Water as a gentle makeup remover at night, and as a facial cleanser in the morning to prep skin for Maybelline makeup
Lengthening Mascara: This volumizing washable mascara formula is infused with bamboo extract and fibers for long, full and lightweight lashes that don't flake or smudge
Lash Extension Brush: Features our exclusive Flex Tower mascara brush that bends to volumize and extend every single lash from root to tip; Ophthalmologist and allergy tested, suitable for sensitive eyes and contact lens wearers
Create any look with Maybelline; foundation, BB creams, concealers, and setting powders for the perfect canvas, eye shadows, mascara, brow pencils, and eyeliners for any eye look and lip products, from showstopping lipstick to plumping lip gloss
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9.6

Exceptional

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03
Annabelle

Annabelle Skinny Mascara, Black, Award-Winning Mascara for Short Lashes, Ultimate Length & Definition, Microscopic & Ultra-Precise Brush, Eco-Friendly Packaging, Ophthalmologist-Tested, Hypoallergenic, 4 mL

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Main highlights

ULTIMATE DEFINITION: This mascara lengthens, extends and separates lashes like no other!
SAME GREAT MASCARA, NEW ECO-FRIENDLY PACK: This new version of our award-winning* Skinny Mascara comes in a 100% recyclable box, made with responsibly sourced paper and printed with ink free of volatile organic compounds (VOCs).
PERFECT FOR SHORT LASHES: This mascara's high-precision brush grabs and captures even the shortest lashes.
LONGER-LOOKING LASHES: Say goodbye to short lashes and get every last lash from the root up with our Skinny Mascara!
CRUELTY-FREE: All Annabelle products are certified animal test-free by PETA.
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9.5

Excellent

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04
e.l.f.

e.l.f. Monochromatic Multi Stick, Luxuriously Creamy & Blendable Color, For Eyes, Lips & Cheeks, Sparkling Rose, 0.17 Oz (5 g)

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9.9 Sheerness

9.5 worth the money
Main highlights

VIBRANT, BLENDABLE COLOR: The e.l.f. Monochromatic Multi Stick is a cream-to-powder, wear-everywhere stick that delivers a highly blendable kiss of color.
SMOOTH FINISH: The non-greasy, lightweight & nourishing formula glides on and blends seamlessly, melting into your skin for a fresh and flattering finish.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.
NOURISHES & REFRESHES SKIN: Infused with Shea Butter to nourish skin for a smooth finish while Vitamin E brings a refreshing moisture boost.
FOR EYES, LIPS & CHEEKS: This versatile, multi-use stick works overtime as an eyeshadow, lipstick, and blush, delivering a gorgeous hint of color wherever you want it.
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9.3

Excellent

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Value for Money

05
e.l.f.

e.l.f. Camo Liquid Blush, Long-lasting Liquid Blush For High-pigment Colour, Creates A Soft, Dewy Finish, Vegan & Cruelty-free, Dusty Rosé

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Main highlights

SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan.
HIGH-PIGMENT LIQUID BLUSH: Build and blend a dewy pop of colour with e.l.f. Cosmetics Camo Liquid Blush. The pigment-packed formula gives cheeks a long-lasting flush that’s flattering as e.l.f.
EFFORTLESS APPLICATION: The rounded, grooved applicator applies the perfect amount of blush every time. Apply with e.l.f.’s Liquid Blush Brush to help you blend like a pro. Pair with highlighter for glow.
CREATES A SOFT FINISH: The lightweight liquid blush formula effortlessly blends out to a soft finish on your face.
BLENDABLE & BUILDABLE FORMULA: Camo Liquid Blush is blendable and buildable to create the look you want.
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9.2

Excellent

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06
Wet n Wild

Wet n Wild Always Naked Palette Always Nude

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Main highlights

Long-Lasting Wear: Specially formulated to be long lasting, each pigment resists smudging throughout the day for maximum staying power.
Gorgeous Finishes: Unlock a number of artistic styles with this palette of warm and cool nude pigments in matte, shimmer, and glitter finishes. The only limitation is your own creativity.
Effortless Application: Each pigment is velvety soft and can be used wet or dry for an even and effortless application.
Blendable Color: A curated selection of highly-pigmented neutral mattes and subtle shimmers seamlessly blend together to unlock a range of creative makeup possibilities.
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9.0

Excellent

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07
L’Oréal Paris

L’Oréal Paris Telescopic Mascara, Eyelash Lengthening Mascara, Unique Non-Clumping Formula, Delivers Intense Length, For Sensitive Eyes, Blackest Black, 8 ml

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9.1 Long life

8.9 Simple to take off

8.2 worth the money
Main highlights

The flexible precision brush of the L'Oréal Paris Telescopic Mascara extends and separates each lash for up to 60% longer-looking lashes.
L'Oréal Paris Telescopic Mascara is known for its lengthening effects, providing a classic lash look. It is also suitable for sensitive eyes, and fragrance-free.
In addition to its extraordinary length and lash by lash separation, it resists clumping throughout the day.
Box Contains: L'Oréal Paris Telescopic Mascara, Eyelash Lengthening Mascara, Unique Non-Clumping Formula Delivering Intense Length, For Sensitive Eyes, Color: Blackest Black, Volume: 8ml
Applying L'Oréal Paris Telescopic Mascara is a breeze. Simply start at the base of your lashes and gently sweep the brush upward in a zigzag motion to ensure maximum coverage and separation.
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8.9

Very Good

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08
NYX PROFESSIONAL MAKEUP

NYX Professional Makeup Matte Finish Setting Spray, Infused with NIACINAMIDE, Long Lasting 16h Wear, Sheer and Smooth Mattifying Spray, Combat Shine for a Poreless Complexion, Vegan Formula, 60mL

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8.9 Simple to use

8.4 worth the money

8.2 Long life
Main highlights

MATTE SETTING SPRAY: For a matte makeup look that stays put, use our lightweight setting spray to reduce shine and leave a fresh, just-applied look all day. Works with all makeup including foundation, eyeshadow, and powder.
LOCK IN YOUR LOOK: Get a smooth, long-lasting finish for your makeup with this lightweight setting spray that helps your look last all day, until it's time to party.
FACE FROM FOUNDATION TO FINISH: Complete your makeup look with our full line of NYX Professional Makeup face products to aid in colour-correction & coverage from blush, bronzer, foundations & contouring concealer to palettes powders & setting sprays
DISCOVER NYX PROFESSIONAL MAKEUP: Try all of our professional makeup & beauty products today, from eyeshadow, eyeliner, mascara & false lashes to lipstick, foundation, primer, blush, bronzer, brushes & more
CRUELTY FREE COSMETICS: We believe animals belong in our arms not in a lab. All of our makeup is certified & acknowledged by PETA as a cruelty-free brand. We don't test any of our products on animals
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8.6

Very Good

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09
MAYBELLINE

Maybelline New York Multi-Use Concealer and Contour Product, Under Eye Dark Circles Treatment, Corrects Redness and Brightens Dull Skin, Instant Age Rewind Eraser, 6 ml, Shade: 20 Light

26% Off Free Shipping

8.9 Light weight

8.7 Simple to use

8.4 worth the money
Main highlights

Super concentrated under-eye treatment concealer: Helps conceal, correct, contour and erase the appearance of blemishes, redness and dark circles to give you a radiant appearance
Results: Fake 8 hours of sleep in under a minute – Instantly erases the look of dark circles, covers puffy eyes and hides fine lines for a refreshed looking eye area, Moisturising and crease-resistant
How to Use: 1. Twist collar of the applicator until the concealer is visible on the sponge, 2. Apply to under-eye area and blend, 3. For extreme dark circles, apply the Neutralizer under concealer
Features: Cushion applicator micro-fills and smoothes imperfections on skin's surface, Infused with Goji Berry and Haloxyl, Contour and highlight by pairing a deeper with a lighter shade
Contents: 1x Maybelline New York Instant Age Rewind Eraser concealer, 6 ml, Shade: 20 Light
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8.3

Good

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10
e.l.f.

e.l.f., Matte Magic Mist & Set - Small, Lightweight, Long Lasting, Mattifying, Revitalizes, Controls Shine, Refreshes, Hydrates, All-Day Wear, 2.02 Fl Oz

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Main highlights

Spray on your brush or sponge prior to makeup application.
Revitalize makeup colour with just a few sprays.
Formula contains aloe, green tea, cucumber and vitamins A, C and E to soothe and hydrate the skin.
Designed to hold your face and eye makeup in place all day with a matte finish.
Cruelty-free, vegan and 100% free from Phthalates, Parabens, Nonylphenol, Ethoxylates, Triclosan, Triclocarban, and Hydroquinone.
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8.1

Good

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