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10 Best Foundations - Holiday Sale
- Best Choice01Maybelline
Maybelline New York Super Stay Lumi Matte Foundation, Up to 30H Wear, Luminous Matte, Buildable Coverage, Amino Acids, 112, 30 ml
19% Off Free ShippingMain highlights- Super Stay Lumi Matte foundation’s vegan formula: no animal-derived ingredients, non-comedogenic and fragrance-free formula is suitable for all skin types, even sensitive skin.
- Super Stay Lumi Matte foundation keeps up with you around the clock! The formula’s flexible film resists water, sweat, and transfer and wears up to 30H delivering all day shine control. Stay flawless no matter what the day has in store for you!
- Seize the day with new long-wear champion, Super Stay up to 30hr Lumi Matte foundation! This breathable formula delivers buildable coverage that is so light-as-air it feels like nothing on skin.
- Say goodbye to flat looking skin and look lit-from-within with Super Stay Lumi Matte foundation with up to 30hr wear! This lightweight long-wearing formula, infused with amino acids, delivers a matte finish with a hint of luminosity.
- Maybelline’s Super Stay Lumi Matte Foundation is available in 24 luminous matte shades that flatter all skin types. Its light-as-air formula blends in seamlessly, delivering a natural matte finish with a hint of luminosity. Never looks flat!
- Curious about how we select the top products for you? Explore How It Works
- 02COVERGIRL
Covergirl -Simply Ageless 3-in-1 Liquid Foundation Infused with Hyaluronic Complex, Vitamin C and Niacinamide - Hydrating Formula, 100% Cruelty-Free
30% Off Free ShippingMain highlights- Reduces the look of discolorations, fine lines and wrinkles
- REDUCES WRINKLES: Reduces the look of wrinkles for a smoother, more youthful appearance.
- Instantly helps you look younger
- IMPROVES TONE: Evens skin tone and blurs the appearance of dark circles.
- Hydrates skin over time
- HYDRATING FORMULA: Contains hyaluronic complex and vitamin C for firmer and healthier-looking skin.
- CRUELTY-FREE: COVERGIRL products are Leaping Bunny certified by Cruelty Free International, they’re never tested on animals.
- COVERGIRL beauty meets Olay Science
- Available in 12 shades
- Value for Money03Rimmel London
Rimmel London - Lasting Finish 35 Hour Foundation, Long-Wearing, Hydrating, Vegan Formula, Full-Coverage - Ivory
44% Off Free ShippingMain highlights- Up to 35hr wear that stays all day
- Unbeatable hydration with hyaluronic acid, 2% niacinamide and vitamin E
- Liquid foundation with a really natural, healthy-looking finish​
- Breathable, sleep-proof, water-proof, crease-resistant, transfer-resistant​, clean, vegan and cruelty-free formula
- All Rimmel products are approved as cruelty free under the Leaping Bunny Programme by Cruelty Free International
- 04Maybelline
Maybelline New York Fit Me Matte + Poreless Foundation Makeup, Ultra-Lightweight Formula Controls Shine, for Normal to Oily Skin, Classic Ivory, 120, 30 ml
Free Shipping - 05e.l.f.
e.l.f. Soft Glam Foundation, Medium Coverage, Long-Lasting & Buildable Foundation For A Smooth, Satin Finish, Vegan & Cruelty-Free, 20 Light Cool
Free ShippingMain highlights- SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% Cruelty-Free and Vegan.
- MEDIUM, BUILDABLE COVERAGE: The e.l.f. Soft Glam Satin Foundation delivers medium buildable coverage and a satin finish.
- LONG-LASTING LIQUID FOUNDATION: Hit that dreamy sweet spot between full beat and barely there with e.l.f. Cosmetics’ long-wearing Soft Glam Satin Foundation.
- FOR MULTIPLE SKIN TYPES: This foundation is great for dry, oily and combination skin.
- BREATHABLE FORMULA: Infused with 1% Hydrating Hibiscus Complex, plus fruit extracts, this breathable liquid foundation won’t clog pores and feels as good as it looks—no caking or heaviness here, just smooth, satiny skin.
- 06Maybelline
Maybelline New York Fit Me Hydrate + Smooth Foundation, Natural Luminous Finish, Moisturizing Medium Coverage, for Normal to Dry Skin, Ivory, 30 ml
26% Off Free ShippingMain highlights- Maybelline has sheer, medium, and full coverage foundation in liquid and powder foundation formulas, and a range of concealers, face primers, contour, highlighter, and pressed and setting powder to help you create a perfect canvas.
- Maybelline Fit Me liquid foundation provides coverage for a wide array of skin tones, from Ivory to Mocha; Use as a full face foundation with buildable coverage for a flawless, natural-looking, "I woke up like this" finish
- Ideal for normal to dry skin, this liquid foundation hydrates and smoothes skin texture for a natural-looking, luminous finish.
- Create any look with Maybelline; foundation, BB creams, concealers, and setting powders for the perfect canvas, eye shadows, mascara, brow pencils, and eyeliners for any eye look and lip products, from showstopping lipstick to plumping lip gloss
- 07Rimmel London
Rimmel London Stay Matte Liquid Mousse Foundation - Soft Beige - 200, 30 ml (Pack of 1)
22% Off Free ShippingMain highlights- Weightless, breathable coverage
- Silky-smooth formula leaves a soft matte finish
- Provides all day shine control
- Perfect for oily to combination skin
- Minimizes the appearance of pores
- Blends flawlessly for a natural look
- Airy mousse texture won't feel heavy or greasy
- 08Maybelline
Maybelline BB Fresh 110 Light/Medium
15% Off Free ShippingMain highlights- Give your skin the gentle cleansing it deserves with Garnier Micellar Water. This all-in-one cleanser effortlessly removes Maybelline makeup at night, leaving skin feeling clean and refreshed. Use it in the morning to prep your skin for a flawless makeup application, creating the perfect canvas for your Maybelline look.
- Experience the transformative power of our BB Cream! This innovative formula melts into your skin, adjusting to your unique tone while minimizing the appearance of pores and redness. The result? A naturally flawless, radiant complexion that looks and feels healthy. It's the perfect fusion of makeup and skincare.
- Discover the secret to effortlessly flawless skin! Dream BB Fresh is your all-in-one beauty balm that hydrates, brightens, blurs imperfections, smooths, and enhances your complexion. This oil-free formula delivers a fresh, natural look, perfect for everyday wear. Get ready to say goodbye to heavy foundation and hello to radiant, healthy-looking skin.
- Create any look with Maybelline; foundation, BB creams, concealers, and setting powders for the perfect canvas, eye shadows, mascara, brow pencils, and eyeliners for any eye look and lip products, from showstopping lipstick to plumping lip gloss.
- Best Face Forward: Maybelline has sheer, medium, and full coverage foundation in liquid and powder foundation formulas, and a range of concealers, face primers, contour, highlighter, and pressed and setting powder to help you create a perfect canvas.
- 09Maybelline
Maybelline New York Fit Me Matte + Poreless Foundation Makeup, Ultra-Lightweight Formula Controls Shine, for Normal to Oily Skin, Fair Ivory, 105, 30 ml
Free ShippingMain highlights- Remove Maybelline Makeup With Micellar Water: Use Garnier Micellar Water as a gentle makeup remover at night, and as a facial cleanser in the morning to prep skin for Maybelline makeup
- Maybelline has what you need to create any look: foundation, bb creams and concealers to create a perfect canvas, eyeshadows, brow pencils and eyeliners for any eye look and lip products, from show stopping matte lipstick to au natural lip balms
- Maybelline Fit Me Matte Foundation: For a natural looking medium coverage liquid foundation makeup, look no further; In 40 shades, you'll find a fit for every skin tone; Best for normal to oily skin; refines pores for a natural looking matte finish
- Maybelline Fit Me For A Flawless Face: With Matte + Poreless foundation or Dewy+ Smooth foundation with SPF 18, concealer, finishing powder, bronzer and blush, Maybelline New York Fit Me collection has everything you need to put your best face forward
- A Shade That Fits Me: Maybelline Fit Me liquid foundation provides coverage for a wide array of skin tones, from Ivory to Mocha; Use as a full face foundation with buildable coverage for a flawless, natural-looking, "I woke up like this" finish
- 10COVERGIRL
Covergirl - Simply Ageless Instant Wrinkle Defying Foundation With Hyaluronic Complex, Vitamin C, and Niacinamide - SPF 28, 100% Cruelty-Free
30% Off Free ShippingMain highlights- YOUNGER-LOOKING SKIN: This anti-aging foundation diminishes the look of fine lines and wrinkles for a more youthful glow.
- SAFE IN THE SUN: With SPF 28, this foundation helps protect skin from sun damage.
- HYDRATING FORMULA: Contains hyaluronic complex and vitamin C for healthier-looking skin.
